Services marketing integrating customer focus across the firm /

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Bibliografske podrobnosti
Glavni avtor:	Zeithaml, Valarie A.
Drugi avtorji:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Knjiga
Izdano:	New Delhi : Tata McGraw-Hill, c2008
Izdaja:	5th ed.
Teme:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
Oznake:	Označite Brez oznak, prvi označite!

IBA

Podrobnosti zaloge IBA
Signatura:	658.8
Kopija 1	On Shelf