Services marketing integrating customer focus across the firm /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Singapore :
McGraw-Hill,
c2013
|
| Edition: | 6th ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142930 | ||
| 005 | 20261026014851.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Zeithaml, Valarie A. | |
| 245 | 1 | 0 | |a Services marketing |b integrating customer focus across the firm / |c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| 250 | |a 6th ed. | ||
| 264 | 1 | |a Singapore : |b McGraw-Hill, |c c2013 | |
| 300 | |a xviii, 686 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 9780071086967 | ||
| 650 | 0 | |a Service industries--Marketing. | |
| 650 | 0 | |a Customer services--Marketing. | |
| 650 | 0 | |a Marketing--Management. | |
| 700 | 1 | |a Bitner, Mary Jo | |
| 700 | 1 | |a Gremler, Dwayne D. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142930 |d 142930 | ||