Kotler, P., Keller, K. L., & Koshy, A. (2013). Marketing management (14th ed.). Pearson Education.
Chicago Style (17th ed.) CitationKotler, Philip, Kevin Lane Keller, and Abraham Koshy. Marketing Management. 14th ed. New Delhi: Pearson Education, 2013.
MLA (9th ed.) CitationKotler, Philip, et al. Marketing Management. 14th ed. Pearson Education, 2013.
Warning: These citations may not always be 100% accurate.