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Services marketing integrating customer focus across the firm /

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Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Book
Published:	New York : গপএৎধ-িঐরষষ/ওৎরিহ, c2013
Edition:	6th ed.
Subjects:	Service industries > Marketing. Customer services > Marketing. Marketing > Management.
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