Cowell, D. W. (1993). Services marketing (3rd ed.). Butterworth-Heinemann.
Čikaški stil citiranja (17. izdanje)Cowell, Donald W. Services Marketing. 3rd ed. Oxford: Butterworth-Heinemann, 1993.
MLA način citiranja (9. izdanje)Cowell, Donald W. Services Marketing. 3rd ed. Butterworth-Heinemann, 1993.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.