Services marketing /
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| Autore principale: | |
|---|---|
| Natura: | Libro |
| Pubblicazione: |
Oxford :
Butterworth-Heinemann,
c1993
|
| Edizione: | 3rd ed. |
| Serie: | Marketing Series
|
| Soggetti: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142940 | ||
| 005 | 20261026014851.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Cowell, Donald W. | |
| 245 | 1 | 0 | |a Services marketing / |c Donald W. Cowell |
| 250 | |a 3rd ed. | ||
| 264 | 1 | |a Oxford : |b Butterworth-Heinemann, |c c1993 | |
| 300 | |a xi, 292 p. | ||
| 490 | 1 | |a Marketing Series | |
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 434558413 | ||
| 650 | 0 | |a Service industries--Marketing. | |
| 650 | 0 | |a Customer services--Marketing. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142940 |d 142940 | ||