Citazione Stile APA (7a Edizione)

Kotler, P., & Armstrong, G. (2021). Principles of marketing (18th ed.). Pearson Education.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 18th ed. Harlow, England: Pearson Education, 2021.

Citatione MLA (9a ed.)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 18th ed. Pearson Education, 2021.