Citazione Stile APA (7a Edizione)

Kotler, P., & Armstrong, G. (1998). Principles of marketing (8th ed.). Prentice-Hall of India.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 8th ed. New Delhi: Prentice-Hall of India, 1998.

Citatione MLA (9a ed.)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 8th ed. Prentice-Hall of India, 1998.