Cita APA (7th ed.)

Kotler, P., & Armstrong, G. (1998). Principles of marketing (8th ed.). Prentice-Hall of India.

Cita Chicago (17th ed.)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 8th ed. New Delhi: Prentice-Hall of India, 1998.

Cita MLA (9th ed.)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. 8th ed. Prentice-Hall of India, 1998.