APA-Zitierstil (7. Ausg.)

Kotler, P., & Armstrong, G. (1998). Principles of marketing (8th ed.). Prentice-Hall of India.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip, und Gary Armstrong. Principles of Marketing. 8th ed. New Delhi: Prentice-Hall of India, 1998.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip, und Gary Armstrong. Principles of Marketing. 8th ed. Prentice-Hall of India, 1998.