APA-Zitierstil (7. Ausg.)

Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9th ed.). Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9th ed. Upper Saddle River, N.J.: Prentice Hall, 1997.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9th ed. Prentice Hall, 1997.