APA-Zitierstil (7. Ausg.)

Kotler, P., Keller, K. L., & Koshy, A. (2009). Marketing management: A South Asian perspective (13th ed.). Pearson Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip, Kevin Lane Keller, und Abraham Koshy. Marketing Management: A South Asian Perspective. 13th ed. New Delhi: Pearson Prentice Hall, 2009.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip, et al. Marketing Management: A South Asian Perspective. 13th ed. Pearson Prentice Hall, 2009.