Zikmund, W. G., & d'Amico, M. (2001). The power of marketing: Creating and keeping customers in an e-commerce world. South-Western Thomson Learning.
Cita Chicago (17th ed.)Zikmund, William G., i Michael d'Amico. The Power of Marketing: Creating and Keeping Customers in an E-commerce World. Singapore: South-Western Thomson Learning, 2001.
Cita MLA (9th ed.)Zikmund, William G., i Michael d'Amico. The Power of Marketing: Creating and Keeping Customers in an E-commerce World. South-Western Thomson Learning, 2001.
Atenció: Aquestes cites poden no estar 100% correctes.