Zikmund, W. G., & d'Amico, M. (2001). The power of marketing: Creating and keeping customers in an e-commerce world. South-Western Thomson Learning.
Citace podle Chicago (17th ed.)Zikmund, William G., a Michael d'Amico. The Power of Marketing: Creating and Keeping Customers in an E-commerce World. Singapore: South-Western Thomson Learning, 2001.
Citace podle MLA (9th ed.)Zikmund, William G., a Michael d'Amico. The Power of Marketing: Creating and Keeping Customers in an E-commerce World. South-Western Thomson Learning, 2001.
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