The power of marketing creating and keeping customers in an e-commerce world /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Singapore :
South-Western Thomson Learning,
c2001
|
| Edition: | 1st ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142966 | ||
| 005 | 20261026014852.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Zikmund, William G. | |
| 245 | 1 | 0 | |a The power of marketing |b creating and keeping customers in an e-commerce world / |c Zikmund, William G. |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a Singapore : |b South-Western Thomson Learning, |c c2001 | |
| 300 | |a xxxiii, 689 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 324028113 | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Electronic commerce. | |
| 700 | 1 | |a d'Amico, Michael | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142966 |d 142966 | ||