Marketing management /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New Delhi :
Pearson Prentice Hall,
c2006
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| Edition: | 12th ed. |
| Subjects: | |
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| Physical Description: | xxvi, 712 p. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 8177586904 |