Cita APA (7th ed.)

Pride, W. M., & Ferrell, O. C. (1997). Marketing (10th ed.). Houghton Mifflin.

Cita Chicago (17th ed.)

Pride, William M., i O. C. Ferrell. Marketing. 10th ed. Boston: Houghton Mifflin, 1997.

Cita MLA (9th ed.)

Pride, William M., i O. C. Ferrell. Marketing. 10th ed. Houghton Mifflin, 1997.