Cita APA

Pride, W. M., & Ferrell, O. C. (1997). Marketing (10th ed.). Houghton Mifflin.

Citación estilo Chicago

Pride, William M., and O. C. Ferrell. Marketing. 10th ed. Boston: Houghton Mifflin, 1997.

Cita MLA

Pride, William M., and O. C. Ferrell. Marketing. 10th ed. Houghton Mifflin, 1997.

Warning: These citations may not always be 100% accurate.