Cita APA (7th ed.)

Luck, D. J., & Rubin, R. S. (1987). Marketing research (7th ed.). Prentice-Hall of India.

Cita Chicago (17th ed.)

Luck, David J., i Ronald S. Rubin. Marketing Research. 7th ed. New Delhi: Prentice-Hall of India, 1987.

Cita MLA (9th ed.)

Luck, David J., i Ronald S. Rubin. Marketing Research. 7th ed. Prentice-Hall of India, 1987.