Marketing Research : text and cases /
Gardado en:
| Autor Principal: | |
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| Outros autores: | , |
| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
Homewood, Ill. :
R.D. Irwin,
c1981.
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| Subjects: | |
| Tags: |
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| 003 | BD-SaJUCL | ||
| 005 | 20251130160005.0 | ||
| 008 | 810715s1981 ilua b 001 0 eng | ||
| 020 | |a 0256025304 | ||
| 040 | |a BD-SaJUCL |c BD-SaJUCL |d BD-SaJUCL | ||
| 082 | 0 | 0 | |a 658.8072 |b B789m |
| 100 | 1 | |a Boyd, Harper W. |9 29171 | |
| 245 | 1 | 0 | |a Marketing Research : |b text and cases / |c Harper W. Boyd, Jr. ; Ralph Westfall ; Stanley F. Stasch. |
| 260 | |a Homewood, Ill. : |b R.D. Irwin, |c c1981. | ||
| 300 | |a xiv, 693 p. : |b ill. ; |c 25 |f cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing research. |9 15152 | |
| 650 | 0 | |a Marketing research |x Case studies. |9 45760 | |
| 700 | 1 | |a Westfall, Ralph L. |9 45761 | |
| 700 | 1 | |a Stasch, Stanley F. |9 45762 | |
| 942 | |2 ddc |c BK |n 0 | ||
| 999 | |c 1451 |d 1451 | ||