Advertising Theory /
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
c2019.
|
| Edition: | 2nd ed. |
| Series: | Routledge communication series
|
| Subjects: | |
| Tags: |
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| 008 | 261108b |||||||| |||| 00| 0 eng d | ||
| 020 | |a 9780815382492 | ||
| 040 | |a BD-SaJUCL |c BD-SaJUCL |d BD-SaJUCL | ||
| 245 | |a Advertising Theory / |c edited by Shelly Rodgers & Esther Thorson | ||
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b Routledge, |c c2019. | ||
| 300 | |a xx, 548 p.: |b fig.; |c 24 cm. | ||
| 490 | |a Routledge communication series | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | |a Advertising |9 106517 | ||
| 650 | |a Mass media |9 106518 | ||
| 650 | |a Persuasion (Psychology) |9 106519 | ||
| 700 | |a Rodgers, Shelly |9 106520 | ||
| 700 | |a Thorson, Esther |9 106521 | ||
| 942 | |2 ddc |c BK |n 1 | ||
| 999 | |c 146143 |d 146143 | ||