APA (7th ed.) Citation

Vivian, J. (1999). The Media of mass communication. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Vivian, John. The Media of Mass Communication. London: Allyn and Bacon, 1999.

MLA (9th ed.) Citation

Vivian, John. The Media of Mass Communication. Allyn and Bacon, 1999.

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