APA (7th ed.) Citation

Keller, K. L., Parameswaran, A. M. G., & Jacob, I. (2019). Strategic Band Management: Building, Measuring, and Managing Brand Equity (8th Imp.). Pearson.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane, Ambi M. G. Parameswaran, and Isaac Jacob. Strategic Band Management: Building, Measuring, and Managing Brand Equity. 8th Imp. India: Pearson, 2019.

MLA (9th ed.) Citation

Keller, Kevin Lane, et al. Strategic Band Management: Building, Measuring, and Managing Brand Equity. 8th Imp. Pearson, 2019.