Cita APA (7th ed.)

Keller, K. L., Parameswaran, A. M. G., & Jacob, I. (2019). Strategic Band Management: Building, Measuring, and Managing Brand Equity (8th Imp.). Pearson.

Cita Chicago (17th ed.)

Keller, Kevin Lane, Ambi M. G. Parameswaran, i Isaac Jacob. Strategic Band Management: Building, Measuring, and Managing Brand Equity. 8th Imp. India: Pearson, 2019.

Cita MLA (9th ed.)

Keller, Kevin Lane, et al. Strategic Band Management: Building, Measuring, and Managing Brand Equity. 8th Imp. Pearson, 2019.