Keller, K. L., Parameswaran, A. M. G., & Jacob, I. (2019). Strategic Band Management: Building, Measuring, and Managing Brand Equity (8th Imp.). Pearson.
Citace podle Chicago (17th ed.)Keller, Kevin Lane, Ambi M. G. Parameswaran, a Isaac Jacob. Strategic Band Management: Building, Measuring, and Managing Brand Equity. 8th Imp. India: Pearson, 2019.
Citace podle MLA (9th ed.)Keller, Kevin Lane, et al. Strategic Band Management: Building, Measuring, and Managing Brand Equity. 8th Imp. Pearson, 2019.
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