Keller, K. L., Parameswaran, A. M. G., & Jacob, I. (2019). Strategic Band Management: Building, Measuring, and Managing Brand Equity (8th Imp.). Pearson.
Цитирование в стиле Чикаго (17-е изд.)Keller, Kevin Lane, Ambi M. G. Parameswaran, и Isaac Jacob. Strategic Band Management: Building, Measuring, and Managing Brand Equity. 8th Imp. India: Pearson, 2019.
Цитирование MLA (9-е изд.)Keller, Kevin Lane, et al. Strategic Band Management: Building, Measuring, and Managing Brand Equity. 8th Imp. Pearson, 2019.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.