Strategic Band Management : Building, Measuring, and Managing Brand Equity /
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| Autor principal: | |
|---|---|
| Altres autors: | , |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
India :
Pearson;
2019.
|
| Edició: | 8th Imp. |
| Matèries: | |
| Etiquetes: |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 001 | 3084 | ||
| 003 | OSt | ||
| 005 | 20240505124007.0 | ||
| 008 | 240505b |||||||| |||| 00| 0 eng d | ||
| 020 | |a 9789332542204 | ||
| 040 | |a OSt |c OSt |d OSt | ||
| 082 | |2 23 |a 658.827 | ||
| 100 | |a Keller, Kevin Lane | ||
| 245 | |a Strategic Band Management : |b Building, Measuring, and Managing Brand Equity / |c Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob | ||
| 250 | |a 8th Imp. | ||
| 260 | |a India : |b Pearson; |c 2019. | ||
| 300 | |a xxix, 586p. |b ills.: chart, table; |c 26 cm | ||
| 504 | |a Includes index. | ||
| 650 | |a Brand name products management | ||
| 650 | |a Title | ||
| 700 | |a Keller, Kevin Lane | ||
| 700 | |a Parameswaran, Ambi M. G. | ||
| 700 | |d Jacob, Isaac | ||
| 942 | |2 ddc |c BK |n 0 | ||
| 999 | |c 3084 |d 3084 | ||