Strategic Band Management : Building, Measuring, and Managing Brand Equity /

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Dades bibliogràfiques
Autor principal:	Keller, Kevin Lane
Altres autors:	Parameswaran, Ambi M. G., Jacob, Isaac
Format:	Llibre
Idioma:	anglès
Publicat:	India : Pearson; 2019.
Edició:	8th Imp.
Matèries:	Brand name products management Title
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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