Cita APA (7th ed.)

(2018). Services Marketing: Integrating customer focus across the firm (7th ed.). McGraw.

Cita Chicago (17th ed.)

Services Marketing: Integrating Customer Focus Across the Firm. 7th ed. Chennai: McGraw, 2018.

Cita MLA (9th ed.)

Services Marketing: Integrating Customer Focus Across the Firm. 7th ed. McGraw, 2018.