(2018). Services Marketing: Integrating customer focus across the firm (7th ed.). McGraw.
Chicago Style (17. basım) AtıfServices Marketing: Integrating Customer Focus Across the Firm. 7th ed. Chennai: McGraw, 2018.
MLA (9th ed.) AtıfServices Marketing: Integrating Customer Focus Across the Firm. 7th ed. McGraw, 2018.
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