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Services Marketing : integrating customer focus across the firm /

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Bibliographic Details
Format: Book
Language:English
Published: Chennai : McGraw, 2018.
Edition:7th ed.
Subjects:
Service industries-marketing
Customer service
Marketing
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Description
Physical Description:xxxv, 582 p.: ills.; 24 cm.
Bibliography:Includes index.
ISBN:9789353160777

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