Services Marketing : integrating customer focus across the firm /
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| Формат: | |
|---|---|
| Язык: | английский |
| Опубликовано: |
Chennai :
McGraw,
2018.
|
| Редактирование: | 7th ed. |
| Предметы: | |
| Метки: |
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| 040 | |a BD-SaJUCL |c BD-SaJUCL |d BD-SaJUCL | ||
| 082 | |a 658.8 |b S491 | ||
| 245 | |a Services Marketing : |b integrating customer focus across the firm / |c Valarie A. Zeithaml --- [et al.] | ||
| 250 | |a 7th ed. | ||
| 260 | |a Chennai : |b McGraw, |c 2018. | ||
| 300 | |a xxxv, 582 p.: |b ills.; |c 24 cm. | ||
| 504 | |a Includes index. | ||
| 650 | |a Service industries-marketing |9 45616 | ||
| 650 | |a Customer service |9 45617 | ||
| 650 | |a Marketing |9 45618 | ||
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