APA (7th ed.) Citation

Schiffman, L. G., Wisenblit, J., & Kumar, S. R. (2019). Consumer Behavior (12th ed.). Pearson.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., Joe Wisenblit, and S. Ramesh Kumar. Consumer Behavior. 12th ed. Chennai: Pearson, 2019.

MLA (9th ed.) Citation

Schiffman, Leon G., et al. Consumer Behavior. 12th ed. Pearson, 2019.