Cita APA (7th ed.)

McCarthy, D. J. (1996). Business policy and strategy: concepts and readings.: 4th ed. AITBS.

Cita Chicago (17th ed.)

McCarthy, Daniel J. Business Policy and Strategy: Concepts and Readings.: 4th Ed. Delhi: AITBS, 1996.

Cita MLA (9th ed.)

McCarthy, Daniel J. Business Policy and Strategy: Concepts and Readings.: 4th Ed. AITBS, 1996.