McCarthy, D. J. (1996). Business policy and strategy: concepts and readings.: 4th ed. AITBS.
Citace podle Chicago (17th ed.)McCarthy, Daniel J. Business Policy and Strategy: Concepts and Readings.: 4th Ed. Delhi: AITBS, 1996.
Citace podle MLA (9th ed.)McCarthy, Daniel J. Business Policy and Strategy: Concepts and Readings.: 4th Ed. AITBS, 1996.
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