APA (7th ed.) Zitazioa

McCarthy, D. J. (1996). Business policy and strategy: concepts and readings.: 4th ed. AITBS.

Chicago Style (17th ed.) Zitazioa

McCarthy, Daniel J. Business Policy and Strategy: Concepts and Readings.: 4th Ed. Delhi: AITBS, 1996.

MLA (9th ed.) Zitazioa

McCarthy, Daniel J. Business Policy and Strategy: Concepts and Readings.: 4th Ed. AITBS, 1996.