APA (7th ed.) Citation

HEPNER, H. W. (1955). Modern marketing: Dynamics and management. McGraw-Hill.

Chicago Style (17th ed.) Citation

HEPNER, Harry Walker. Modern Marketing: Dynamics and Management. New York: McGraw-Hill, 1955.

MLA (9th ed.) Citation

HEPNER, Harry Walker. Modern Marketing: Dynamics and Management. McGraw-Hill, 1955.