Cita APA (7a ed.)

HEPNER, H. W. (1955). Modern marketing: Dynamics and management. McGraw-Hill.

Cita Chicago Style (17a ed.)

HEPNER, Harry Walker. Modern Marketing: Dynamics and Management. New York: McGraw-Hill, 1955.

Cita MLA (9a ed.)

HEPNER, Harry Walker. Modern Marketing: Dynamics and Management. McGraw-Hill, 1955.