Style de citation APA (7e éd.)

HEPNER, H. W. (1955). Modern marketing: Dynamics and management. McGraw-Hill.

Style de citation Chicago (17e éd.)

HEPNER, Harry Walker. Modern Marketing: Dynamics and Management. New York: McGraw-Hill, 1955.

Style de citation MLA (9e éd.)

HEPNER, Harry Walker. Modern Marketing: Dynamics and Management. McGraw-Hill, 1955.