HEPNER, H. W. (1955). Modern marketing: Dynamics and management. McGraw-Hill.
Chicago Style (17. basım) AtıfHEPNER, Harry Walker. Modern Marketing: Dynamics and Management. New York: McGraw-Hill, 1955.
MLA (9th ed.) AtıfHEPNER, Harry Walker. Modern Marketing: Dynamics and Management. McGraw-Hill, 1955.
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