Odih, P. (2007). Advertising in Modern & Postmodern Times. Sage.
Tohutoru Kātū Chicago (17th ed.)Odih, Pamela. Advertising in Modern & Postmodern Times. New Delhi: Sage, 2007.
Tohutoro MLA (9th ed.)Odih, Pamela. Advertising in Modern & Postmodern Times. Sage, 2007.
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