APA (7th ed.) Zitazioa

Lovelock, C. (2011). Services marketing: People, technology, strategy. Pearson.

Chicago Style (17th ed.) Zitazioa

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. New Delhi: Pearson, 2011.

MLA (9th ed.) Zitazioa

Lovelock, Christopher. Services Marketing: People, Technology, Strategy. Pearson, 2011.