Services marketing people, technology, strategy
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| Autor principal: | |
|---|---|
| Format: | Llibre |
| Publicat: |
New Delhi
Pearson
c2011
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MARC
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| 040 | |a BD-SaJUCL |c BD-SaJUCL |d BD-SaJUCL | ||
| 942 | |2 ddc |c BK |n 1 | ||
| 100 | 1 | |a Lovelock, Christopher. |9 13412 | |
| 245 | 1 | 0 | |a Services marketing |b people, technology, strategy |c /Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee |
| 260 | |a New Delhi |b Pearson |c c2011 | ||
| 300 | |a xvi, 683p. : ill. |c 25cm. | ||
| 082 | 0 | 4 | |a 658.8 |b L911s |
| 650 | 0 | |a Marketing. |9 10718 | |
| 509 | |a Tauhid_Document_11.pdf_page_90 | ||
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