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od: Keegan, Warren J.
Izdano: (1997)
Essentials of marketing: a global-managerial approach/
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od: McCarthy, E.Jerome
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od: Lovelock, Christopher
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od: Lovelock, Christopher
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od: Lovelock, Christopher
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od: Lovelock, Christopher
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Services marketing people, technology, strategy /
od: Lovelock, Christopher
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od: Lovelock, Christopher
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od: Lovelock, Christopher
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od: Lovelock, Christopher
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od: Lovelock, Christopher
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od: Hoffman, K. Douglas
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od: Nargundkar, Rajendra
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od: Hoffman, K. Douglas
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od: Hoffman, K. Douglas
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od: Jha, S. M.
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od: Cowell, Donald W.
Izdano: (1993)
od: Cowell, Donald W.
Izdano: (1993)
Services marketing /
od: Cowell, Donald W.
Izdano: (1993)
od: Cowell, Donald W.
Izdano: (1993)
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od: Cowell, Donald W.
Izdano: (1993)
od: Cowell, Donald W.
Izdano: (1993)
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od: Cowell, Donald W.
Izdano: (1993)
od: Cowell, Donald W.
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od: Verma, Harsh V.
Izdano: (2012)
od: Verma, Harsh V.
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Services marketing integrating customer focus across the firm /
od: Zeithaml, Valarie A.
Izdano: (2000)
od: Zeithaml, Valarie A.
Izdano: (2000)
Services marketing integrating customer focus across the firm /
od: Zeithaml, Valarie A.
Izdano: (2003)
od: Zeithaml, Valarie A.
Izdano: (2003)
Services marketing integrating customer focus across the firm /
od: Zeithaml, Valarie A.
Izdano: (2008)
od: Zeithaml, Valarie A.
Izdano: (2008)
Services marketing integrating customer focus across the firm /
od: Zeithaml, Valarie A.
Izdano: (2013)
od: Zeithaml, Valarie A.
Izdano: (2013)
Services marketing integrating customer focus across the firm /
od: Zeithaml, Valarie A.
Izdano: (2013)
od: Zeithaml, Valarie A.
Izdano: (2013)
The essence of services marketing /
od: Payne, Adrian
Izdano: (1995)
od: Payne, Adrian
Izdano: (1995)
Services Marketing: people, technology, strategy /
od: Lovelock, Chatterjee
Izdano: (2010)
od: Lovelock, Chatterjee
Izdano: (2010)
Managing services marketing text and readings /
od: Bateson, John E. G.
Izdano: (1999)
od: Bateson, John E. G.
Izdano: (1999)
Services Marketing /
od: Lovelock, Christopher
Izdano: (2011)
od: Lovelock, Christopher
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