APA (7th ed.) Citation

Belch, G. E. (2013). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. New Delhi: McGraw-Hill Education, 2013.

MLA (9th ed.) Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill Education, 2013.