Belch, G. E. (2013). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill Education.
Chicago-Zitierstil (17. Ausg.)Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. New Delhi: McGraw-Hill Education, 2013.
MLA-Zitierstil (9. Ausg.)Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill Education, 2013.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.