Cita APA (7a ed.)

Belch, G. E. (2013). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill Education.

Cita Chicago Style (17a ed.)

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. New Delhi: McGraw-Hill Education, 2013.

Cita MLA (9a ed.)

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill Education, 2013.