Belch, G. E. (2013). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill Education.
Chicago-viite (17. p.)Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. New Delhi: McGraw-Hill Education, 2013.
MLA-viite (9. p.)Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill Education, 2013.
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