Belch, G. E. (2013). Advertising and promotion: An integrated marketing communications perspective. McGraw-Hill Education.
Chicago Style (17. basım) AtıfBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. New Delhi: McGraw-Hill Education, 2013.
MLA (9th ed.) AtıfBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill Education, 2013.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..