Advertising and promotion: an integrated marketing communications perspective/
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| Автор: | |
|---|---|
| Формат: | Книга |
| Мова: | Англійська |
| Опубліковано: |
New Delhi:
McGraw-Hill Education,
c2013
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| 040 | |a BD-SaJUCL |c BD-SaJUCL |d BD-SaJUCL | ||
| 082 | 0 | 4 | |a 659.1 |b B427a |
| 100 | 1 | |a Belch, George E. |9 13646 | |
| 245 | 1 | 0 | |a Advertising and promotion: |b an integrated marketing communications perspective/ |c George E. Belch, Michael A. Belch Keyoor Purani. |
| 260 | |a New Delhi: |b McGraw-Hill Education, |c c2013 | ||
| 300 | |a xliii, 1016.:ill.; |c 23cm. | ||
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| 650 | 0 | |a Advertsing; Sales promotion; Communications in marketing |9 13647 | |
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